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The question of whether or not to become a creator now is common in advertising and marketing circles today.
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2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.
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Celebrities and creators draw from each other's marketing and monetization tactics. To find the best partner, brands have to balance the two.
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Many displaced advertising technology workers are landing on their feet in other fields, often for better positions and more money.
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Confusion over who exactly controls retail media spend causes a trickle-down effect on how retail media deals are brokered.
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At its annual GTC conference, Nvidia's unveiled a range of new technologies to power AI capabilities across a range of industries.
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DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers.
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Six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.
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The Digiday+ Ad Tech Briefing is a space where our reporters step back and dissect what's really happening.
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YouTube executives say they're still refining products to make shopping while watching as seamless as hitting the share button.
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