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The ID Framework provides a system for unique identifiers to be attached to ads to track how they're sent across the supply chain.
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Substack isn't just invested in keeping creators on its platform -- it's rooting for their success beyond it.
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Topics included programmatic's opportunity but also its many potholes and the challenges of generating new business with existing clients ...
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The struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments, are explored in this episode ...
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There's a still a lag between the availability of alternative IDs and actual demand from media buyers, especially with Google's cookie plans.
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How publishers are learning to work the curation game without buying into it.
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Social referral traffic is ticking up this year, and some publishers are seeing surges in referrals from Threads.
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How young brands handle the expensive operational costs that come with launching into thousands of Walmart or Target stores.
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The media industry has seen several AI-powered innovation recently, but the dynamics are still all the same.
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Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.
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