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AI will inevitably take over media buying, but marketers will stall, resist and negotiate with the platforms every inch of the way.
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The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year's nominees prioritized technology-driven storytelling, strategic brand partnerships and ...
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Brands are opting to pull their ad dollars and walk away from the JBP table, seemingly signaling a shift in the power in the RMN ecosystem.
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Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
This report examines the state of publishers' revenue streams, featuring executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
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What's shaping the media industry in 2025? Preview hot topics from the Digiday Publishing Summit on the Digiday Podcast.
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Roblox creators are choosing to prioritize other revenue streams over brand deals because they believe they aren't receiving a proper cut.
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Marketers are worried that any decision they make today could hurt their brand. So some aren't making them.
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Here's what agentic AI actually means for agencies, advertisers and media owners - and where it is and isn't actually being used.
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The study sheds light on improved relations between CEO and CMO, but there are sizable gaps in areas of execution, expectation and delivery.
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Agencies say more brands want to adjust creator contracts with AI clauses to avoid future brand safety risks and copyright infringement.
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