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March Madness marketers have leaned heavily on NIL creators at this year's tournament, showing how the sports creator playbook is shifting.
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One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.
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Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.
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Some B2B marketers are banking on their own employees to create content for their brands.
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Execs in a closed-door town hall session during the Digiday Publishing Summit shared their frustration with declining traffic.
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The recent Trusted Server Framework from IAB Tech Lab has sparked a lot of debate, argument center on how will it ease publisher woes?
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Many expect an increase in M&A deals in the ad tech sector in 2025, but the landscape differs from 2021, meaning exits may be less robust.
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As the newsletter company 1440 leans into advertising, it is prioritizing the CPM pricing model over other models such as CPCs or CPAs.
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This week's Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year's upfront to drive advertiser demand for non-sports programming.
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Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.
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