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The privacy-focused browser is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution.
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The prospect of a TikTok-less U.S. future left marketers in mild crisis. But recent discussions with TikTok execs have calmed those concerns.
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Ad industry experts warn overreaction to economic uncertainty risks deepening slowdown, as brands seek efficiencies in their media buys.
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In retail media boom, new tariffs and talk of economic recession sparked more questions about the negotiation process.
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Google's core updates change its search algorithms and systems and have the potential to make or break publishers' traffic ...
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In the months following the Trump inauguration, Substack's ideological shift is pushing a second wave of writers to leave the platform.
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Dotdash Meredith's gm of D/Cipher Lindsay Van Kirk discusses the publisher's OpenAI deal.
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Amazon's dominance in retail media marketing is getting stronger, even over Walmart and Target.
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It's been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.
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Smaller retail media networks are playing up niche audiences, third-party partnerships and other innovations in a competitive landscape.
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