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Ad tech's relationship with language has always been more aspirational than precise, but curation may be the most glaring example yet.
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At last week's Spotter Showcase, creators took the stage to say that YouTube's CTV shift had made their content more premium than ever.
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Substack has realised that that growing a platform is an expensive business, even if it does take a 10% cut of the money subscribers pay.
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Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty.
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The push and pull of balancing professional goals and financial stability with family responsibilities is a considerable stress point ...
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One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.
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Advertising agencies are noting Google's more aggressive sales tactics to push AI ad tools like Performance Max and AI-generated ads.
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Time has evaluated "dozens" of AI tools to determine what is a good fit for the company. CTO Burhan Hamid shares what goes into that process.
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Brands are facing the challenge of staying authentic and culturally relevant without alienating customers in a politically charged landscape.
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What's the point of forcing Google to sell its ad tech as part of its antitrust trial when the tech moves so fast?
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