Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
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Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
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Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
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Trial participants will rest their case over the next two days, marking a key date in Google's tussles with governments.
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