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Despite the uncertainty around TikTok's life in the U.S., some large advertisers have increased their spend during Q1 2025.
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The creator economy isn't just another media channel but an ecosystem all its own with potential hazards along the way.
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Amazon's itch to media buyers emphasizes refreshed UI, CTV inventory and financial incentives.
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With influencer budgets steadily rising, more major brands are increasingly partnering with influencer agencies to identify creators.
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The privacy-focused browser is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution.
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The prospect of a TikTok-less U.S. future left marketers in mild crisis. But recent discussions with TikTok execs have calmed those concerns.
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Ad industry experts warn overreaction to economic uncertainty risks deepening slowdown, as brands seek efficiencies in their media buys.
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In retail media boom, new tariffs and talk of economic recession sparked more questions about the negotiation process.
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Google's core updates change its search algorithms and systems and have the potential to make or break publishers' traffic ...
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In the months following the Trump inauguration, Substack's ideological shift is pushing a second wave of writers to leave the platform.
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