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Social referral traffic is ticking up this year, and some publishers are seeing surges in referrals from Threads.
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How young brands handle the expensive operational costs that come with launching into thousands of Walmart or Target stores.
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The media industry has seen several AI-powered innovation recently, but the dynamics are still all the same.
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Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.
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The question of whether or not to become a creator now is common in advertising and marketing circles today.
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2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.
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Celebrities and creators draw from each other's marketing and monetization tactics. To find the best partner, brands have to balance the two.
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Many displaced advertising technology workers are landing on their feet in other fields, often for better positions and more money.
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Confusion over who exactly controls retail media spend causes a trickle-down effect on how retail media deals are brokered.
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At its annual GTC conference, Nvidia's unveiled a range of new technologies to power AI capabilities across a range of industries.
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