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Advertising agencies are noting Google's more aggressive sales tactics to push AI ad tools like Performance Max and AI-generated ads.
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Time has evaluated "dozens" of AI tools to determine what is a good fit for the company. CTO Burhan Hamid shares what goes into that process.
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Brands are facing the challenge of staying authentic and culturally relevant without alienating customers in a politically charged landscape.
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What's the point of forcing Google to sell its ad tech as part of its antitrust trial when the tech moves so fast?
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March Madness marketers have leaned heavily on NIL creators at this year's tournament, showing how the sports creator playbook is shifting.
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One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.
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Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.
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Some B2B marketers are banking on their own employees to create content for their brands.
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Execs in a closed-door town hall session during the Digiday Publishing Summit shared their frustration with declining traffic.
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The recent Trusted Server Framework from IAB Tech Lab has sparked a lot of debate, argument center on how will it ease publisher woes?
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