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Marketers are worried that any decision they make today could hurt their brand. So some aren't making them.
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Here's what agentic AI actually means for agencies, advertisers and media owners - and where it is and isn't actually being used.
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The study sheds light on improved relations between CEO and CMO, but there are sizable gaps in areas of execution, expectation and delivery.
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Agencies say more brands want to adjust creator contracts with AI clauses to avoid future brand safety risks and copyright infringement.
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The ID Framework provides a system for unique identifiers to be attached to ads to track how they're sent across the supply chain.
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Substack isn't just invested in keeping creators on its platform -- it's rooting for their success beyond it.
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Topics included programmatic's opportunity but also its many potholes and the challenges of generating new business with existing clients ...
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The struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments, are explored in this episode ...
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There's a still a lag between the availability of alternative IDs and actual demand from media buyers, especially with Google's cookie plans.
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How publishers are learning to work the curation game without buying into it.
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