Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Wi ...
If we're going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If y ...
Michael Lopp helped coin an important term. When you're a skilled craftsperson with high market value, there may be recruiters knocking on your door. An employee who has 'shields upR ...
As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean. Over time, things get more average. ThatR ...
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or aff ...
The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you'll get the work d ...
Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it's fascinating in h ...
Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility Perhaps it might be helpful to reframe that feeling as the generosity of improveme ...
All purchases involve a decision. Yes or no, this or that, now or later But it's helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk o ...
I just received copies of the new reprints of four of my books in the UK: I'm really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with ...