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Direct-sold ads continue to be the dominant source of publishers' revenue, but other revenue sources are gaining in importance, particularly subscriptions and events.
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Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches -- brought on by the fading third-party cookie.
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Elon Musk has become an increasingly polarizing figure and the ripple effects of that polarization may now be affecting the Tesla brand.
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Home Depot is using ROMO, or return on marketing objectives, to help marketers paint a more holistic picture of their campaign efficacy.
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Publishers still can't make meaningful ad revenue from Apple News despite its push to sell more ad inventory.
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Discover how publishers can drive meaningful performance with vendor partnerships by aligning on goals, refining strategies and leveraging first-party data.
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Andre "Typical Gamer" Rebelo has become the first creator to reach one million followers on Fortnite, demonstrating the platform's growth.
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The Independent has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios.
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How is the programmatic guaranteed versus private marketplace debate shaping up as programmatic becomes an upfront fixture?
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Despite the uncertainty around TikTok's life in the U.S., some large advertisers have increased their spend during Q1 2025.
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