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Mike Rockwell, the new head of Siri, is reportedly turning over much of the development work to his previous team for Apple Vision Pro.
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Apple is continuing to investigate making roller screens for iPhone and iPad, where a user can pull at the ends to make the display large or small as needed.
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Apple is continuing its push to bring more games to its platforms, with the latest involving an offer to add visionOS support to the Godot game engine.
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Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB National Programs' National Advertising Division spurred the company to rethink its claims to customers.
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Apple's 2025 M4 MacBook Air has a reduced starting price compared to the M3 line, but Apple resellers are discounting the latest laptops even further. Score exclusive deals from $929.
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Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone -- and that they want Apple Intelligence, especially if they can also get a thin or foldable model.
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An old Bungie favorite has been remastered by fans, with "Myth" now using a new upscaled way to play the franchise on the modern Mac.
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Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.
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Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems, as its research papers accepted by a major AI conference demonstrate.
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Another rumor about the expected iPhone 17e claims that Apple is close to starting trial manufacturing of it, about a year before it's due to launch.
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