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The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
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By adopting the mindset of a product leader, UXers can build support and buy-in within their company.
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Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.
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After testing this for a couple of months, the new way to see curated answers in Bing Search is live.
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Boost LinkedIn conversion rates with 1-1 personalized ads. Learn actionable strategies for hyper-personalization, audience segmentation, and continuous optimization. Discover how Karrot automates and scales personalized campaigns for maximum impact.
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AI is already a pretty formidable new growth channel. Here's how to track your AI traffic in GA4 and Ahrefs Web Analytics.
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How can you find low-competition keywords to boost your website's rank? Find out here.
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From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.
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Capturing attention is all about strategy and speaking is a learned skill. Learn how to craft presentations that respects your audience's intelligence.
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Knowledge panel cards are now live for corporate entities. Learn what's new, how to trigger them, and why they're key to brand visibility.
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