Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas archetypes are not tied to specific names or ...
Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template.
Well, not everyone. Just most people. When you do something that everyone else is doing, you're likely to get what everyone else is getting. But in almost every population, "everyone&#8 ...
Data is everywhere, but turning it into information isn't free. It takes focus, effort, consultation and time. More information is only useful if it helps you make a decision. Knowing the tem ...
Google's SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing -- with Semrush Sensor at ...
 Subscribe: Apple Podcasts / Spotify In today's episode, I talk to Joseph Kelly, Co-founder, and CEO of Unchained Capital. Joe is one of my best friends! We play squash together, ...